Pain Relief in Business: Return on Investment vs Return on No Investment


by on Jan 30, 2020 2:23 PM

Return on Investment vs Return on No Investment

There’s lots of talk about Return on Investment but what about your Return on No Investment? Not sure what I mean. Let me explain. In November 2018, I heard that Tony Robbins, the inspirational coach was coming to Newark, NJ for one of his “Unleash the Power Within” weekend seminars. It sounded intriguing so I signed up.

The theme of the weekend reflected one of Tony’s famous quotes:

“Change happens when the pain of staying the same is greater than the pain of change.”

While at the seminar, I started thinking about my approach with clients. I often used Tony’s quote with those who were struggling with financial, strategic or organizational issues. I clearly saw that they were held back by their limiting beliefs and referencing his quote was the first step to trigger their journey into self-awareness. Once my clients named the pain, the real work could begin.

My next course of action entailed rationalizing what the ROI (Return on Investment) could be if they made specific changes to their business. I would like to say that this method worked all the time but alas, life is not that easy. Even though the pain was great, and they understood the positive aspects of change, some of my clients still did not budge due to fear of the unknown.

ROI (Return on Investment) vs. RONI (Return on No Investment)

The teachings from the seminar prompted me to change my perspective and I was grateful for the experience. Coming into the office after the weekend, Trilogy’s Integrator, Andrea Grubb, posed the question, “What would have been the cost if I had NOT gone to the seminar?” In other words, what would have been my Return on No Investment? I’ll tell you that I would not have uncovered insights hidden deep within me.

I’ve now incorporated RONI into my dealings with clients and it’s proved beneficial. Think about where you’re stuck and do this simple exercise:

What’s the ROI if I make significant changes?

What’s the RONI by remaining stuck?

I had an amazing experience at the seminar as it provided me with many “Aha” moments. Hearing people’s challenges and contemplating my issues was very cathartic. If you’re feeling stuck and need some advice or a sounding board, contact me for a free consultation.


About Hal Levenson

Hal Levenson is the Founder and Chief Visionary Officer at Trilogy Partners. Trilogy Partners is an advisory & implementation firm whose mission is to help companies grow and transform.  We accomplish this by focusing on 3 critical business areas: Financial, Strategy & People.