Creating Strategic Plans That Work

by on Jun 4, 2020 2:03 PM

Creating Strategic Plans That Work

Strategic Plans (aka Roadmaps) are useless. There, I’ve said it. How many times do companies spend the effort, energy, and money on building a strategic plan only for it to collect dust on someone’s desk within a month of its conception?

Don’t get me wrong, as we approach the halfway mark of an unprecedented 2020, now is a great time to generate a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis along with Critical Success Factors (CSF’s) and 1-3-5-year goals. Understanding what makes your company thrive, recognizing its shortfalls, exploring new ventures and possible downfalls is a great exercise for a team. It not only educates and creates insight, but it also motivates. However, the unfortunate reality is that motivation alone cannot bring a strategic plan to life. Motivation must go hand in hand with follow through and execution for a strategic plan to be impactful.

At Trilogy Partners, we find that strategic plans fail because of one common denominator – there’s no Implementer to execute the plan. By definition, an Implementer is the person responsible for breaking down the plan into digestible segments, creating realistic time frames for completion of goals and tasking the right people in the organization with “To Do’s”. The Implementer must have the authority to hold employees accountable for achieving the “To Do’s” all the while abiding by and monitoring the schedule to keep things on track. Follow through is key to this process.

Implementing strategic plans means choosing an Implementer either within your organization or an outside source, either way you should ensure that this person is:

  1. Qualified to project manage (good communication skills & follow up, detail oriented)
  2. Empowered by the organization
  3. Respected by all employees
  4. Capable of holding oneself & others accountable
  5. Flexible enough to adapt when required

Designating an Implementer is key to any strategic plan. That’s why when you build your roadmap with Trilogy, we ensure that you’ve identified the Implementer that will take your dusty plan off the desk and make it happen. To learn more, visit us at

About Hal Levenson

Hal Levenson is the Founder and Chief Visionary Officer at Trilogy Partners. Trilogy Partners is an advisory & implementation firm whose mission is to help companies grow and transform.  We accomplish this by focusing on 3 critical business areas: Financial, Strategy & People.