Marketing

Do You Have a Brand? 9 Quick Questions Can Answer Whether it is Working

So you’ve created a brand… What was once (long ago) just a nugget of an idea has been developed, implemented, tweaked, twisted and re-defined over the years. Can you state what your brand is right now? Do you think it is your logo? What is the “unique & enduring” proposition that keeps business coming your way? Or, maybe customers are not beating a path to your door. See the 9 Quick questions below to help answer why! The best brands are based on the values and strengths of what exists inside an organization. So hopefully the internal staff, or a representation of it, gets considered in your overall brand assessment. Are they excited and engaged with your brand? Does everyone understand their role in communicating it? When properly planned and […]

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