Monthly Archives: March 2017


The “DIY” Approach to Business


by on Mar 3, 2017 10:54 AM

Most people who start a business, particularly a small business, begin with just themselves.  They typically take on all key roles and areas, including attorney, accountant, marketing, sales and operations.  It’s usually justified based on cost since money is tight and every dollar not spent is a good thing, right?  Given the internet resources available, it seems that this concept is perfectly reasonable.  This is the Do-It-Yourself approach to business and there are some owners that can succeed with this model, but unfortunately, most do not.

As the business evolves things begin to happen that will change that model.  Perhaps the owner is successful enough so that his/her taxes become too complicated or maybe some legal or insurance issue comes up and internet resources prove totally inadequate so the owner calls on outside experts.  Outside of these kinds of specific concerns, many small business owners still expect themselves to be everything else for their business.  Over time, frustration and burnout occur and many owners find themselves losing traction.

As an alternative to the Do-It-Yourself approach, forward-thinking business owners begin to identify areas in their business where their time is not well spent.  Either because it is a low value task or it is outside their ability to perform it at a high level.  Sometimes they just need help implementing the great ideas they never have time to incorporate into their business.  They begin to see relative value in various tasks and, in order to free up their time, consider making an investment in some services.  They begin to think about spending time working “On” their business, not just “In” their business.  That’s the beginning of turning a business from Good to Great.

Trilogy Partners specializes in helping business owners shed the Do-It-Yourself approach.  We have a wide range of highly competent professionals who can guide business owners on the path from Good to Great. Take a look at these seasoned Alliance Partners on our website and make the first step to being on that journey.